Shrub native to Mediterranean coastal areas with a compact, ground-covering habit. The evergreen leaves are elongated, up to 6 cm long, silky, and silvery in color. It flowers from May to September, with pink buds opening into funnel-shaped flowers 2 to 4 cm wide, with white petals and yellow stamens. It requires well-drained, dry soil and is used in rock gardens, borders, and to stabilize sloped terrain.